Stride Whitemint Gum Debuts With Shaun White Branding

The folks at Stride gum have teamed up with snowboarder Shaun White for the brand’s latest flavor — Whitemint. The company says they worked with White to develop the mint flavor as well as the packaging’s branding and design. According to Candy&Snack Today, inside each pack is one of five unique comedic images of the snowboarding star interacting with Stride’s ram mascot. The product will also be accompanied through a variety of activities this year, including a Whitemint TV ad airing in the fall.