You Can Now Order Pizza with Your Eyes, Thanks Technology

Technology is bananas. We live in a time where paying your bills is a finger swipe away and smell-o-vision is reality. Although, they’re still titillating us with that hover board. Well it looks like society has taken another technological leap forward, because we can now order pizzas with our eyes.

Pizza Hut UK is testing eye-tracking technology at select locations. Utilizing high-speed cameras and graphic processors, the technology gauges the spot where the eyes fall through the measurement of infrared light. This allows customers to choose pizza toppings simply by looking at the options available.

Combining a tablet with an eye tracker, 20 pizza toppings are displayed on screen. As you scan through them, the tracker measures the amount of time you spend on each one and presents a subconscious choice for you to approve. So, it’s capable of anticipating customers’ choices before they even utter a single word.

As the narrator in the video below dryly describes it, “It’s like magic without the weirdness.”

h/t The Conversation

More content

Innovation
NYC Rolls Out Custom Pizza Box Trash Bins To Tackle Trash And Rat Problem
Besides the Ninja Turtles, pretty much all New Yorkers have a contentious relationship with the city’s rat problem. It’s been a long time coming, but…
,
InnovationProducts
This Company Makes Coffee Ice Cubes That Won’t Dilute Your Cold Brews
Dice Provisions is a new LA-based food innovation company that brewed up a genius way to keep iced coffee cold without losing flavor. Its latest…
,
Eating OutInnovation
Food Truck Innovation: Man Turns Tesla Cybertrucks Into Mobile Pizzerias
Fabio Antonio Arbelaez is a self-proclaimed Tesla aficionado with roughly 25 years of pizza experience under his belt as a longtime partner of Montville, New…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox