Heineken: Glow-in-the-Dark Aluminum
The world’s leading beer brand; Heineken, has just begun a new design program coined the ‘open design exploration’, that will create vibrant new concepts for bars, clubs and social spaces around the world. The first project in the program will launch in June 2011 and will invite emerging designers to create a pioneering ‘pop up club’ that will be shown (/and partied in) in Milan to coincide with Salone Internazionale del Mobile 2012. Which is why this first design for the contest works perfectly, a glow-in-the-dark aluminum bottle with a rad shooting star design that glows when exposed to black lights in the club. Hopefully Heineken will expand on this concept and bring them to the states so I can glow around the club. Check out how it glows after the jump. (Thx Wallychamp)
