Not Surprising: Burger King Kills ‘Satisfries’ Because No One Wanted Them
If the overwhelmingly positive response to the return of Burger King’s Chicken Fries is any indication, their healthier alternative Satisfries were always doomed to fail.
First introduced almost a year ago, the reduced calorie and reduced fat crinkle cuts were designed to absorb less oil than their non-“Satis” counterparts. According to Business Week, franchisees were given the option earlier this week to keep Satisfries on the menu or drop them entirely. About 2/3 of the chain’s 7,370 North American locations opted for the latter.
Universally considered “mediocre” and just “crinkle cut fries with clever marketing,” Satisfries’ demise will probably pass without too many tears from Burger King fans. Besides, the King has already graced us with a suitable replacement. Long live Chicken Fries!