Tropicana’s Ad Fixture Powered By 2,500 Oranges

In an effort to showcase the power of citrus, Tropicana, along with Unit9 and DDB created an electric billboard that completely powered by oranges. 2,500 oranges are attached to two big slabs of wood fitted with spikes of zinc and copper. The electrical current powering the lit font that reads “Energie Naturelle” is powered by the acidic juice of the oranges dissolved the metals, causing their electrons to react with each other and create an electrical current. [AdFreak]

Glad someone’s science fair project from 10 years ago is coming to fruition now as a campaign for Tropicana:

More content

Eating Out
This Steakhouse Says Nude Dining Is Helping Keep The Business Alive
At C.L.A.S.S. Steakhouse Soiree, a Hollywood, Florida-based fine-dining restaurant owned by Chef Maurad Ali, clothing is now optional. That’s because, Chef Ali has been offering…
,
CultureProducts
Is Banana The New Pumpkin Spice? Food Brands Are Betting On It
There’s a banana craze right now—it’s actually bananas. Even The New York Times questioned whether banana flavors are the new pumpkin spice. That’s how you…
,
Eating Out
McDonald’s Is Teaming Up With Red Bull For A Wild New Drink
Beginning Aug. 17, McDonald’s and Red Bull are fueling up menus nationwide with the new Red Bull Dragonberry Energizer. The new drink combines Red Bull’s…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox