Game-Changer: McDonald’s Testing DIY Seasoned Fries in a Bag
A little birdy told us (aka the homie Mike Du Pont) that McDonald’s is testing seasoned fries in Stockton, California. The game-changer is a huge move for the fast food chain, as McDonald’s has kept their classic french fry recipe relatively the same for all US locations.
If this sounds familiar, it’s probably because this is eerily similar to Burger King’s “Shake ’em up Fries” promotion back in 2002. Patrons would dump the spices into a bag of fries, then shake the bag to coat the fries.
Fast forward to 2014 and McDonald’s is seen testing Garlic Parmesan, Zesy Ranch and Spicy Buffalo spice packets at the Stockton location mentioned earlier. The bags feature a step-by-step guide: 1) Pour ’em 2) Sprinkle ’em 3) Close ’em. 4) Shake ’em 5) Love ’em.
We see what you did there Ronald.
Here’s another shot of the packaging and spices from NeoGAF:
While this DIY attempt didn’t work out for Burger King back in 2002, maybe McDonald’s figured it was would make great Instagram #cheatdays for millennials.