Slaughterhouse and Shady Records Artists Ink Promo Deal With Lipton

Eminem surprised millions of home-viewing audience members in his Brisk Iced Tea Super Bowl XLV commercial. The Detroit rapper has furthered his partnership with Lipton by agreeing to a deal that will help promote artist from his Shady imprint that houses Slaughterhouse, Yelawolf and Ca$his. According to a report coming out of the New York Times, Lipton will be participating in music events with the musical artists in order for a more timely promotional effort.

Here’s the commercial that aired during the Super Bowl for those that missed it or need a…dare I say it…refresher:

More content

InnovationProducts
This Instant Hummus Turns Fresh In Less Than A Minute
With Prest, an innovative shelf-stable hummus brand, founder Brian Youngblood is challenging what we know about one of the world’s favorite dips. The Harvard Business…
,
CultureProducts
Nike’s Newest Sneaker Is Inspired By Pickle Juice
Nike has caught the pickle bug. The brand’s newest sneaker, dubbed the Nike ACG Picklejus, is named after the zesty pickle brine that, in recent…
,
Products
Mountain Dew And Trolli Turned ‘Swicy’ Into A Flavor Collab
Mountain Dew and Trolli are running it back, and this time they’ve gone tropical. Following last year’s collaboration, the two brands have reunited for Mountain…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox