Slaughterhouse and Shady Records Artists Ink Promo Deal With Lipton

Eminem surprised millions of home-viewing audience members in his Brisk Iced Tea Super Bowl XLV commercial. The Detroit rapper has furthered his partnership with Lipton by agreeing to a deal that will help promote artist from his Shady imprint that houses Slaughterhouse, Yelawolf and Ca$his. According to a report coming out of the New York Times, Lipton will be participating in music events with the musical artists in order for a more timely promotional effort.

Here’s the commercial that aired during the Super Bowl for those that missed it or need a…dare I say it…refresher: