Laboratory Beer Branding Brings Us Back to High School Chemistry

As my gut would tell you, I am far from a beer snob. But sometimes, I definitely prefer the taste of one beer over another. So in an alcohol assisted haze, who wouldn’t want a drink that pretty much explains the exact flavor you’re looking for. You don’t have to ask around, you don’t have to spend mucho bucks on beers that you’d probably never drink again, you just have to look, read and drink.

Well, thanks to graphic designer Ifat Zexer, one can now drink to his heart’s content. The clever branding for Demijhon Beer is, not only a shout-out to retro ’70s lab science, but also a clever way to discern different varieties of beer. Anyone can pick their poison whether it’s bitter and creamy, sweet and grainy, or sour and fruity.

A cool and creative way to get drink beer, but also to add a little science to our everyday lives.

H/T + PicThx DesignTaxi