NESCAFÉ: Introduces Single-Serve Packets (+ Free Samples)
NESCAFÉ brand has introduced some single-serving instant varieties that are perfect for those with on-the-go-lifestyles, or simply those who never know how much to put into a single cup. Available in House Blend, Decaf House Blend, 100% Colombian, Hazelnut and Vanilla flavors, they definitely have a nice amount of variety in their initial launch. While NESCAFÉ has long been a respected player in the instant coffee game (since 1938), recent competitor ventures into these single-serving packets (note: Starbucks Via) have prompted a renewed initiative to remind consumers to make educated decisions on their coffee. In that vein, they’re giving away free samples via their website. You be the judge! Just got some of these in at the office, so stay tuned to our behind the scenes blog to find out which flavor we liked best, and where it ranks among other instant coffee competitors!