Because Everyone’s Doing It: Red Robin Testing $15 Kobe Beef Burger

Looks like Red Robin has decided to kick their meat game up a notch by attempting to introduce high-quality burgers in 2013. The restaurant chain has begun developing Kobe beef (and possibly bison) hamburgers that will hit menus across America in the second half of the year.

This is good news for burger fans looking to add that extra touch of class to their meal without breaking the bank. The new burgers will be priced around $14.99, making them more expensive than the average hamburger but less expensive than, say, Domino’s Kobe Beef Pizza. The hamburgers will also be served on red plates instead of the traditional baskets in an effort to make the entire experience “simplified, clarified, and amplified,” according to Stephen Carley, an executive at Red Robin International Inc.

Those who remain loyal to the original Red Robin hamburgers needn’t panic, however. The traditional Red Robin menu will still be available, and their signature bottomless steak fries aren’t going anywhere.

H/T NRN