This Video of Dancing Sushi Is Supposed to Convince You to Eat More Sushi – Yes, Really

Because anthropomorphizing animals has always been an effective food marketing technique, a new line of ads from the Norwegian Seafood Council features some very interpretive dances from The Human Sushi, a performance group literally bent on translating popular sushi recipes into art.

Watch as these shining, smiling pieces of salmon, avocado and shrimp get cut down by enemy chopsticks and curl into the fetal position to await their inevitable transportation from the table to your mouth.

Because some days, you just feel like destroying something beautiful.

H/T Buzzfeed