M&M’s Crispy Make a Triumphant Return

M&M-Crispy

BuzzFeed reports that Mars is returning Crispy M&M’s to shelves early next year. The crispy variation of the popular chocolate candy snack was introduced in 1998 and had a solid run before being discontented in 2005. YES.

That wasn’t the end of the cult-favorite candy-coated treats, however, as sales continued to grow through online purchases. Amazon would sell bags of M&M’s Crispy for close to $30, though we’d have to imagine they went pretty stale somewhere around 2010 or so. The glorious return of the crunchy, chocolatey goodness is largely due to people asking Mars to bring them back almost every day, Seth Klugherz told BuzzFeed. Klugherz is the senior director of M&M’s Chocolate Candies.

Crispy M&M’s were the best. Unlike the original chocolate, which were a little too sweet, the Crispys were balanced just right. They even crunched loud enough to annoy your classmates and teacher during homeroom. We’re assuming Mrs. Hardy still has a desk full of our confiscated M&M’s.

H/T BuzzFeed 

More content

Eating Out
This Restaurant Built Its Entire Menu Around America’s Protein Obsession
In the current era of “protein over everything,” one New York restaurant is taking that mantra to heart—and even putting it in its name. The…
,
CultureProducts
BuzzBallz Debuts Collection Of Cocktail-Inspired Handbags
BuzzBallz is getting into high fashion this week as it brings its BuzzBagz collection to New York Fashion Week. To celebrate the launch of its…
,
CultureProducts
Jameson Wants To Buy Football Fans $5 Million Worth Of Drinks
Jameson is ready for some football. The Irish whiskey brand recently announced a multiyear partnership as the Official Spirits Sponsor of the NFL, and it’s…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox