The Purposely Sexual Secret Behind The McDonald’s Logo
If you have an irrationally dirty mind, ever looked at those golden arches on the McDonald’s logo and thought to yourself, “boobs,” you were actually right.
Of course, the double arched logo was made to look like an “m,” but design consultant Louis Cheskin also found value in the logo looking like a pair of nourishing mom boobs.
According to Eric Schlosser, author of “Fast Food Nation: The Dark Side of the All-American meal,” McDonald’s was going to change its logo in the 1960s, but Cheskin used his psychology skills to convince the brand that subliminally boob-shaped arches would help attract customers.
Consistent with the Freudian belief that humans are sexually driven, McDonald’s was convinced to keep the logo in tact, and rounded “m” has remained since.
If driving by a McDonald’s makes you feel some type of way, now you know it was on purpose.
