The Kraft Heinz Company announced that it's recalling 36,000 cases of Kraft Singles, Consumerist reports. Turns out, the plastic wrap that separates each individual slices is a choking hazard.

In a press release, the company stated, “A thin strip of the individual packaging film may remain adhered to the slice after the wrapper has been removed. If the film sticks to the slice and is not removed, it could potentially cause a choking hazard."

There have been three reports of people choking on the plastic and ten overall complaints about the packaging.

The main products of the recall are the 3-pound and 4-pound sizes of Kraft Singles American and White American pasteurized prepared cheese product. They feature a 'Best When Used By' date of Dec. 29, 2015.

Consumers are advised to return the item to the store if they purchased the recalled cheese product. There, they can exchange it or receive a full refund. Folks in the US and Puerto Rico can also contact Kraft Consumer Relations at 1-800-432-3101 on Monday through Friday at 9am to 6pm for a full refund.

Kraft also apologizes for disappointing consumers with its packaging.