ISIS Chocolate Changes Its Name, Because They’re Not a Terrorist Group
So if you watch the news at all, you’ve heard of the notorious terrorist group that goes by the name ISIS. They hate America, pumpkin spice, and puppies, or something like that.
This Belgian chocolate company is not that terrorist group. They make delicious, bunny- and penguin-shaped chocolate. Apparently the company does not watch the news because they didn’t know about the terrorist group. They made the name change just last year in honor of their pralines and tablets (you know, the little connected squares that you say you eat just one at a time) that also went by the initials, ISIS.
The company changed their name to ISIS because they thought the original name, Italo Suisse, was so 1923.
International customers threatened to stop stocking the chocolate because of the negative connotation, so that led to a name change. Say hello to Libeert, which is the company owners’ family name.
Hopefully the terrorist group doesn’t suddenly decide to change its name to Libeert. That’d be super awkward.
H/T Reuters