Doritos Gets A Colorful Transformation In Support Of LGBT Community
Doritos got a fabulous rainbow-colored makeover in support of the LGBT community.
The chip brand teamed up with the It Gets Better Project, an organization formed to help LGBT youth, and created limited-edition red, orange, green, blue and violet-colored chips.
Don’t expect to see these in stores, though, as you can only get your hands on them with a $10 or more donation to the It Gets Better Project.
All proceeds go toward the project, and after making the donation, you’ll get your fancy bag of colorful chips mailed to you.
Doritos has been all-in through social media, changing its profile picture to something more colorful and building up the hashtag, #boldandbetter.
Doritos Rainbows are here. To get a bag go to https://t.co/v9ATSCVaqL donate & show your support. #BOLDANDBETTER pic.twitter.com/zMnIhoVNlR
— Doritos (@Doritos) September 17, 2015
These would probably make for some great Snapchat posts if coupled with the new rainbow throw up filter.