New Christmas Coke Bottles Transform Into Nifty Bowties

In a concept that’s ALMOST completely useless, but still pretty cool, Coca Cola bottles in the UK can be turned into cute little bows.

The label on the 1.75-liter bottles have been constructed so you can peel off, then pull out a flap that automatically scrunches the bow into place.

Here’s a quick demo of how it’s done:

The Christmas Cokes will be available in classic Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

I guess if you’re giving someone a Coke bottle as a gift, it totally makes sense to have a bow attached. There are worse gifts out there, though, like Snuggies.