Tag: whole wheat bread

Apparently, White Bread Smells Like ‘Flowers’ & Whole Wheat Smells Like Dirt

January 16, 2013 // 12:47 pm

A team of researchers at the (awesomely named) Flavor Research and Education Center at the University of Minnesota have taken a serious look at why people prefer white bread to whole wheat, despite the darker loaves’ proven health benefits. The answer? It’s all about the smell.

GET INVOLVED

STAFF