Apparently, White Bread Smells Like ‘Flowers’ & Whole Wheat Smells Like Dirt

January 16, 2013 // 12:47 pm

A team of researchers at the (awesomely named) Flavor Research and Education Center at the University of Minnesota have taken a serious look at why people prefer white bread to whole wheat, despite the darker loaves’ proven health benefits. The answer? It’s all about the smell.

Piss Off Hungry Friends and Family with This Scent-Embedding Food Photo Printer

August 14, 2012 // 7:08 pm

One of the loudest complaints I hear about Instagram is its ability to remind you of just how bad your own lunch sucks. Oh, you’re all out eating at the new super-cool gourmet gastropub trying out their chipotle drenched curly fries, are you? Gee, thanks for the invite, f*ckers!…

Dunkin’ Donuts Uses ‘Flavor Radio’ to Turn Korean Bus Riders into Pavlovian Pooches

July 27, 2012 // 9:19 am

Hear jingle, smell coffee, buy Dunkin’ Donuts. Repeat ad infinitum.

That’s the basic premise behind an ad campaign tested on public buses in Korea earlier this year. Using sound-sensing scent sprayers, Dunkin’ Donuts’ “Flavor Radio” would unleash the smell of coffee on unsuspecting commuters after hearing the chain’s ad…

Inhale Your Dessert and Lose Weight with Vaportrim!

March 9, 2012 // 8:49 am

Trying to get a head start on that beach body for the summer but the temptation for those sugary sweets ultimately beat you out? Why not give Vaportrim a try?

Research shows that most of your cravings for junk foods and desserts come from the smell.

Essentially what…

Bacon Air Freshener

March 5, 2011 // 9:00 am

The few times I go to get my car washed, the first question they typically ask me is what scent I want my car to smell like after the wash. Well, sadly, bacon isn’t one of those choices, so this air freshener is the perfect gift for…