Mel the MilkBite — The Best of Kraft’s Cute New Mascot [VIDEO]
Early in February, Kraft introduced their new hybrid MilkBite bar that blends both Milk & Granola into one complete product. To support the launch, Mel was born. Mel’s unlike many other food-mascots that have come before. Where others mascots are hero-like, proud and carefree, Mel is unassuming, worried and confused. Part milk, part granola, he finds himself on a perpetually agonizing life rollercoaster as he attempts to overcome his identity by integrating with society.
Just wait until you catch him on a blind date. Almost Marcel the Shell levels of cute. Which one is your favorite?
