A&W Wants to Clip Mini Billboard Ads to Your Beard

It’s about high time we made use of manly manes and one of the world’s most valuable natural resources: Beards.

At least, that’s what A&W was thinking when they signed up with a Kentucky-based agency to create “beardboards.” According to Biz Insider, the “half-joke, half genius” scheme involves paying men with beards $5 a day to walk around with a mini ad clipped to their facial hair.

“We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. I think we’ll probably be seeing some beardboards in the wild before too long,” said agency Cornett-IMS’s Whit Hiler.

I can imagine this working really well on a first date:

Girl: So, what do you do for a living? (The inevitable, dreaded question.)

Guy: I sell beard space.

Girl: You what?

Guy: I’m a beardvertiser! *Points to a mini billboard of bacon burgers clipped to his beard*

Girl: God, that’s the sexiest thing I’ve ever seen.

I mean, look at the potential:

brad-pitt-beard