Pepsi Redesigns For the First Time in 17 Years
For the first time in 17 years, Pepsi is redesigning the shape of its iconic 20 oz bottle. The changes are in response to Pepsi losing market share to Coco-Cola, notes the Inquistr.
The new Pepsi bottle features a smaller label that allows customer to view more of the beverage inside and a screw-like bottom half intended for an easier grip. “We didn’t want to create a shape that came out of nowhere. It’s not uniform, it’s a little asymmetrical, there’s a little edginess and playfulness, which is consistent with Pepsi’s equities and youthful spirit,” Angelique Krembs, VP-marketing for the Pepsi trademark, stated.
The reconfigured shape will be applied to the entire line of 16 oz and 20 oz Pepsi beverages. In addition, a 12 oz glass bottle with the new shape will be available at select retailers.
While Pepsi hopes that revamping their look will help revitalize their brand, it’s going to take a bit more than this quick fix. Consumption of Pepsi in North America dropped approximately four percent last year, according to AP. Since then, the brand has scrambled to boost their image — signing a deal with Beyoncé estimated to be worth $50 million, which would allow Pepsi to use the famed singer’s face on limited-edition cans. Hey, it worked with Britney.
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