Remember when coffee used to be a measly 25 cents? No? Yeah, we don’t either.

But you know who does remember? Burger King — kind of. The fast-food giant might not have sold coffee for just a quarter until recently, but they DO know how much of a draw ridiculously cheap coffee can be.

In case you haven’t heard, the company is celebrating their new coffee blend, named BK Smooth Roast Coffee (how . . . er, clever), with a major 25-cent promotion.

The promo lasts until March 10th at participating Burger King restaurants worldwide; 12-ounce cups of their new coffee will be just 25 cents.

And if that’s not good enough, the new coffee blend is, according to a press release, a “custom 100 percent Latin American arabica bean blend,” which has been blended by Seattle’s Best Coffee.

Alright, coffee aficionados. Just a quarter for a cup of morning Joe is hard to beat. But will it be good coffee? We’re not too sure, as Mickey D’s already beat them to it.

Jennifer LaiTwitterFacebook

At the ripe age of three, Jennifer Lai sampled dishes as diverse as foie gras, jellyfish, and chicken feet. She was born Canadian, hails from Los Angeles, and lived in Berkeley and Chicago before moving to New York, where she now resides and writes. She spends at least one night a week compulsively roasting vegetables and re-watching episodes of Good Eats -- sometimes at the same time.