SodaStream, makers of the popular home carbonation system that allows you to make your own sodas at home, have put together a Super Bowl ad that explicitly takes on the likes of Coca-Cola and Pepsi. Surely enough, this ad will not air on CBS’ Super Bowl programming today, reportedly due to the ad’s direct assault of the two large carbonated-beverage makers.

With SodaStream, we could have saved 500 million bottles on game day alone. – SodaStream

The ad, which launched four days ago via the SodaStreamGuru YouTube page, has already amassed over 2.5 million views – a move that can be chalked up as SodaStream taking on the Super Bowl, losing, then winning. The 46-second spot shows two delivery men, one representing Coca-Cola, the other Pepsi, racing to deliver their particular payloads to a supermarket, only to have their bottles pop and disappear with an overarching theme that implies SodaStream could make bottled sodas irrelevant.

Un-aired ad:

The ad that will run during this year’s Super Bowl:

Here’s an un-related video of us testing the SodaStream in our office last year:

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Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.