Because Everyone’s Doing It: Red Robin Testing $15 Kobe Beef Burger

red-robinpromoLooks like Red Robin has decided to kick their meat game up a notch by attempting to introduce high-quality burgers in 2013. The restaurant chain has begun developing Kobe beef (and possibly bison) hamburgers that will hit menus across America in the second half of the year.

This is good news for burger fans looking to add that extra touch of class to their meal without breaking the bank. The new burgers will be priced around $14.99, making them more expensive than the average hamburger but less expensive than, say, Domino’s Kobe Beef Pizza. The hamburgers will also be served on red plates instead of the traditional baskets in an effort to make the entire experience “simplified, clarified, and amplified,” according to Stephen Carley, an executive at Red Robin International Inc.

Those who remain loyal to the original Red Robin hamburgers needn’t panic, however. The traditional Red Robin menu will still be available, and their signature bottomless steak fries aren’t going anywhere.

H/T NRN



Erika Grant is an Orange County native in a long-distance relationship with the Bay Area. She's enthusiastic about all things vegan/vegetarian, has cheese dreams on the regular that make it difficult to commit to the vegan lifestyle, and gets obscenely excited about avocados in anything.


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  • yomama

    Up until very recently Kobe beef was not allowed in the US. As it stands, VERY little is being imported from Japan. This is likely not Kobe beef.

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