100 Years Later, Jack Daniel’s Releases ‘White Whiskey’
Jack Daniel’s Unaged Rye Whiskey is the first of it’s kind to emerge from the Tennessee distillery in over 100 years. The clear liquor is a distinct new take on its signature gold-toned color and makes for a striking visual.
Although, the company is wary of branching too far off from their original image. “Jack Daniel’s has a unique quality where we are similar to a bourbon but not quite. One thing we have to consider if we do a rye is that we become like everybody else and we are enjoying having this spot over here by ourselves. You don’t want to go and mimic the number two seller when you’re the first,” Jack Daniel’s master distiller Jeff Arnett explained to The Spirits Business.
Uncrate describes the rye whiskey blanc as bearing a “a sweet and fruity smell, plenty of rye bite, and a crisp, dry finish.”
Jack Daniel’s Unaged Rye Whiskey will be released in Tennessee, US in December at a suggested retail price of $49.99 per 750ml bottle.
Imagine if Felix the Cat had gotten his hands on this moonshine.
