You know it’s wrong, but sometimes you just can’t help it. You’re at home. You’re by yourself. No one’s watching, so what could it hurt? You end up trying to both rationalize and berate yourself for being so fat and sad and alone and before you know it you’re getting all hot and bothered staring at two giant pink creamy mounds and wondering what it would feel like to just stuff them in your mouth.

Well food porn lovers, thanks to sugar company Sugar in the Raw’s new advertising campaign, you can now rest assured knowing: you are not alone.

(BTW: those pink mounds up there were cupcakes, obviously. What were you thinking?)

Stealing its rhetoric from the web’s other dirty pleasure, Sugar in the Raw’s new facebook app “Au Natural” invites users to a bit of “afternoon delight” by viewing some of “the Hottest Au Natural Amateur Photos On The Web,” as well as uploading a few of their own.

The results so far have been, for the most part, tame, and dare I say — a little “amateurish” — though a few deliciously dirty-minded individuals have managed to use the selective censoring tool to its full potential, resulting in some of my personal favorites, below:

Go on, admit it. You’re a little turned on right now.

Fapfapfapfapfap.

[Via Jezebel]

Dominique ZamoraTwitterFacebook

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.