The Lime Truck Owner on Using Corporate Irvine to His Advantage [VIDEO]
The Lime Truck, season 2 winner of Food Network’s “The Great Food Truck Race,” has taken their Southern California fusion food from just one truck back in June 2010 to four roaming trucks today.
Truck owner, Daniel Shemtob, recently spoke with CNN Money in regards to his tactics in leading the bustling trend in Orange County, just south of Los Angeles.
Irvine, CA is a very interesting city to build up a food truck scene in, quite different from Los Angeles and other cities, because of the city’s suburban incorporated vibe littered with corporate and chain influences.
Shemtob mentions that he utilizes the chain restaurant atmosphere permeating throughout the city, and the lack of chef-driven restaurants in the area, to his advantage. Our guess is that the stereotypically stale environment ends up making the food trucks more glamorous and sought after. Plus, all the corporate parking lots make great food truck meetups — giving blue-collar and white-collar citizens mobile, chef-driven food courts just outside their work places.
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