It’s called the Memphis BBQ Burger, and it will be Carl’s Jr. and Hardee’s first big foray into a pulled pork sandwich.

The charbroiled burger patty is topped with smoked, pulled pork, crispy onion strings, American cheese and Memphis-style BBQ sauce on a sesame seed bun.

The new sandwich, based on the picture, features a charbroiled burger patty, cheese, pulled pork, barbecue sauce and what appears to be onion strings.

Each Memphis BBQ Burger starts at $3.79 a la carte and can be ordered as a combo meal with fries and a drink. Also in the works is a most-likely-steamy video ad spot that will begin airing nationally on August 27th starring blonde TV show host and model Sara Underwood and actress and model Emily Ratajkowski face off over a BBQ pit as representatives of BBQ pulled pork and cheeseburgers, respectively.

Here’s the official product shot, more on the commercial as it comes in:

Updated: 6:10 PM PST

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.