In an attempt to appeal to a larger demographic, particularly women, the folks responsible for 5-Hour Energy bottles are launching a new flavor in collaboration with the Avon Foundation for Women.

The new flavor partnership offers a donation of five cents per bottle of Pink Lemonade 5-Hour Energy bottle sold to the organization’s Women Breast Cancer Crusade. Donations from sales will only run from October 1st 2012 and run through the end of the year, December 31, 2012.

The Pink Lemonade flavor joins the growing roster of 5-hour flavors including berry, lemon-lime, orange, grape, and pomegranate. At least the new flavor isn’t as backwards as that terribly ironic 5-Hour Energy ‘Decaf‘ flavor…seriously, what. In. The. World?

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.