Love your site, and this article is neat and all.  

But — just my $0.02 — you’ve got to have more content outside of Orange County.  FYI, a lot of people, across the country/globe, kind of look at OC as the locus of all evil on the planet — if they’re aware of it at all.  So, I realize you’re based there, but if you want to have a more profitable site, you need to get news from outside the area you live in.  Here’s a few tips: Try covering a few stories from Vegas.  Lots of foodie news in Vegas.  It’s not too far from you, and heavily publicized, so the news should be easy to find.  Throw some of that into the mix.  If that sounds too confusing, try Los Angeles.  Note that you don’t have to actually be “there” to get a story from “there.”  It would probably help to have contacts, someone who can go someplace and take a decent photo; an e-mail list might help you with that, or a list of local food bloggers.  But at this point, that’s not your highest priority; just use publicity photos.Also, be sure to find out what good food actually is.  Forget gourmet foods; many are just gimmicky and hard to relate to.  Watch some Tony Bourdain, or read his books.  Taste some excellent hole-in-the-wall/street foods.  Also, broaden your horizons.  Subscribe to some chef trade magazines, and note especially where they describe the trends, foods, and recipes that every restaurant will offer in six months.  Get a subscription to Saveur.  Or go to your library and pull a bunch of old issues.  See how they handle covering local food stories across the globe.  Ditch the seriousness, and add some humor, and you’ll be good to go.  Watch some episodes on YouTube of Food Network’s old “The Best Of” series (with Jill Cordes, Marc Silverstein) would be helpful as well; simple, easy to do, interesting.  Lastly, ask questions of your readers.  Go to a Walmart; note weird/new food offerings, and ask if anyone’s tried it yet.  ”I see coconut milk suddenly for sale everywhere — what do you do with it?”  Or, “Asian markets have lots of weird stuff; what do you actually buy/eat from there?”  Engage.