Go Big or Go Small — Wendy’s Introduces ‘Son of Baconator’ to Menu
Ah yes, the Baconator – one of the original fast food items that made us realize just how much we Americans love bacon.
With two quarter-pound beef patties, two slices of American cheese, mayo, ketchup and slices of applewood-smoked bacon between each patty, the Baconator was teeter-tottering the ‘I don’t want to die by eating this burger’ line at the time of its release.
If you’re like me and wanted to avoid the Baconator because there was just so much meat (pause), Wendy’s has a smaller alternative. Dubbed the Son of Baconator, the burger is exactly what you’d imagine if the Baconator were able to have children.
Featuring two 2.25-ounce patties instead of two 1/4-pound patties, the Son of Baconator features all the same ingredients of the original, just in a more compact form.
Oddly enough, the classic Baconator already comes in a single patty form that features one 1/4-pound all-beef patty, which is equivalent to 4 ounces. Compared to the combined 4.5 ounces of beef found in the Son of Baconator, the Baconator Single is essentially the exact same burger.
Although it’s only a half-ounce different, this might be a way to up the sales of the Baconator and to put it in a better spotlight. By appealing to an audience who might not have felt adventurous enough for the real deal, the Son of Baconator offers almost half the amount of beef than the original.
Maybe because the bacon craze is still driving people nuts across the country, introducing a mini-Baconator was probably a better marketing ploy than going viral with a Baconator Single, which just definitely doesn’t sound as cool.
Over the past couple weeks, Wendy’s has been having a little fun promoting the Son of Baconator through the Baconator’s Facebook and Twitter pages. Expect to see Tweets and pictures like the ones seen here:
Will you go big or go small? Now with the Son of Baconator, looks like there are double bacon cheeseburgers for every size!
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