Inside Look at Making a McDonald’s Quarter Pounder Commercial-Ready

Bet you didn’t know a hamburger could have a stylist?

If you’ve ever wondered why your burger never looks quite as amazing as it does in commercials or a menu, it’s because a lot more work goes into those special tv-ready meals.

McDonald’s Canada gives an inside look at how the burgers are set up and styled for commercials and photos.

The crew in the video explains that they set up the burgers so that the ingredients are visible, that way the consumer knows what they are getting.

Director of marketing at McDonald’s Canada, Hope Bagozzi, bought a Quarter Pounder with cheese from a local McDonald’s, took it to a photo studio and made a side-by-side comparison of the burger bought from the store and the burger set up to be photographed.

[Thx Yahoo]



Isai has eaten food practically his whole life, so writing about food came naturally for him. Isai likes to find the lighter side of all stories. He is a man who believes in the simple things in life like string cheese, Cactus Cooler, and tagless t-shirts.


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  • Anonymous

    Excellent video – now lets use their own video as evidence in a class action lawsuit that they are using false advertising to sell their products (along with all of the other fast food joints!).

  • http://twitter.com/Mista_Te Charlie Te

    did anyone eat the quarter pounder?

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