Laser-cut Sushi Rolls Are Magical, Could Change the Sushi Industry?

April 18, 2012 // 3:17 pm // By: Elie Ayrouth

Ready for the next wave of innovation in the sushi industry? Introducing laser-cut sushi rolls.

As part of an effort to boost sales following the tragic 2011 tsunami, I&S BBDO, a Japanese ad agency, created intricate laser-cut designs for their client, Umino Sweaweed.

It’s refreshing that such amazing technology and creativity wasn’t marred by some tacky logo branding. Instead, the designs conveyed a classic brand heritage and positive hope for the future. The designers carved various Japanese classic patterns that signify happiness and long-life right into the Nori.

Five designs were introduced: Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell). Can’t wait to see if this design spec catches on and gets introduced to more sushi purveyors.

Here’s a look:

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Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

In this article: laser cut sushi • Sushi

Chi Thai

It’s beautiful, but knowing me, the roll would crumble in my clumsy hands…
Jean Chuang

What happens to all the wasted Seaweed?

Anonymous

They dump it back in the sea, of course.

Dovile Erminaite

Oh, nice! Especially if you want to surprise someone with some unusual sushi rolls!
http://profiles.google.com/grubhooligan J. Owen Dickson

“It’s refreshing that such amazing technology and creativity wasn’t marred by some tacky logo branding.” …yet. Give it a couple weeks. I showed this article to a co-worker, and his immediate thought was “Carve sports team names into it.”

I’d love to see the names of rolls (California, Philadelphia, Dragon, etc…) etched into the seaweed. I don’t think you’d even need a laser for that. If I ever get brave enough to attempt my own sushi, maybe I’ll try that.