Early in February, Kraft introduced their new hybrid MilkBite bar that blends both Milk & Granola into one complete product. To support the launch, Mel was born. Mel’s unlike many other food-mascots that have come before. Where others mascots are hero-like, proud and carefree, Mel is unassuming, worried and confused. Part milk, part granola, he finds himself on a perpetually agonizing life rollercoaster as he attempts to overcome his identity by integrating with society.

Just wait until you catch him on a blind date. Almost Marcel the Shell levels of cute. Which one is your favorite?

Mel the MilkBite on a Blind Date:

Mel the MilkBite in a Book Club:

Mel the MilkBite with his Parents:

Mel the MilkBite trying to understand himself:

Mel the MilkBite on Dating:

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.