Come March 26th, Frito-Lay will be launching their latest chip variety, Doritos Jacked. If you’re at the SXSW music conference and festival going on this week though, you’ll be privy to a sneak preview — in the form of a giant vending machine the size of a small building. The machine (pictured below), which doesn’t look operational (one of those Doritos bags would kill you…), acts as a gloriously munchy-driven music stage.

The new Doritos are 40 percent bigger in size and thickness than regular Doritos. According to reports, the new thicker variety will come in two flavors: Enchilada Supreme and Smoky Chipotle BBQ.

(Photo via RyanBritt)

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.