Debuted during Super Bowl XLVI this past weekend, Mars Chocolate North America introduced the world to the sixth M&M’S Brand character, Ms. Brown. The Vanessa Williams-voiced character is chock-full of dry humor, a sharp tongue an has a background of being the company’s COO (Chief Chocolate Officer) for the past seventy years.

Ms. Brown will be in the spotlight for the brand throughout the course of 2012 — expect her in television, print and digital ads, as well as in-store displays, promotions as well as on Facebook and Twitter.

What do y’all think of the new Spokescandy?

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.