Supermodel Kate Upton is the New Face for Carl’s Jr. and Hardee’s Southwest Patty Melt

February 2, 2012 // 3:23 pm // By: Elie Ayrouth

Carl’s Jr. and Hardee’s brands always have a knack for picking spicy leading ladies for their promotional efforts. In regards to promoting their new Southwest Patty Melt, the scenario is no different. Introducing supermodel Kate Upton, Sports Illustrated’s 2011 Swimsuit Edition Rookie of the Year and AskMen.com’s #2 Most Desirable Woman this week.

Kate joins an impressive list of previous Carl’s Jr. commercial talent, including Kim Kardashian, Padma Lakshmi, Paris Hilton and Audrina Patridge. Her commercial will be airing later this month, and was filmed in Los Angeles this past weekend.

The burger she’s holding is a Southwest Patty Melt consisting of spicy Santa Fe sauce, grilled onions, pepperjack cheese and jalapenos on a unique flavored burger on a toasted sourdough bun. All Hardee’s restaurants will be offering the new burger starting February 20th and at Carl’s Jr. restaurants starting February 22nd.

[Photos Shot by: Doria Anselmo]

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

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http://fastfoodies.org Briana

Hey Elie,

Just FYI — she’s also the infamous Miss SC Teen USA, “Caitlin Upton.”

http://twitter.com/Rolf_Hartmann Rolf Hartmann

Nope different girl. Similar names but Kate is from Florida and a quick check shows them as different.

Anonymous

Kate Upton truly representin’ for Carl’s Jr.! Love it! Hope Kate remains the Kate we love unlike reality TV personality Audrina Patridge. Audrina went through a drastic reduction in ’11 that removed her impressive Carl’s Jr. cleavage and curves leaving her flattened, sagging and shapeless. Damn sad! Loved the Carl’s Jr. Audrina!