Wendy's: The New King of Burgers?

Wendy’s: The New King of Burgers?

November 30, 2011 // 2:28 pm // By: Briana Severson

It shouldn’t come as a surprise to anyone that Wendy’s is slated to surpass Burger King as the #2 Burger Chain in America, possibly as early as the end of this year. Wendy’s has been making strong, steady improvements for a while now, and experts predict their efforts will soon be rewarded with a silver medal spot alongside obvious front-runner McDonald’s.

So what exactly has Wendy’s done this year?

Plans to debut the snazzy W burger in December
Limited release of chili cheese fries
An incredible revamp of their breakfast menu (I just got a coupon mailer from them, and was amazed at the variety of new food options!)
Most famously, their release of Dave’s Hot & Juicy Cheeseburgers

Et tu, Burger King?

Wendy’s is in the process of a McDonald’s-post-Supersize-Me revamp, with the inclusion of healthy and tasty items to its menu alongside the revamp of old classics like the burgers and (coming soon) the chicken sandwich. In addition, Wendy’s has experienced a physical makeover–though yes, she still sports her pigtails–with restaurants nationwide creating sleeker interiors replete with flat-screen TVs, fireplaces and personal masseuses to attend to customers waiting in line.

Well, JKLOL about the last one, but at this point, I wouldn’t be surprised.

[Thx OCRegister]

Briana SeversonTwitterFacebook

Contributor // Personal Blog: FastFoodies // Twitter: FastFoodies

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Whoever votes wendys better than burger king has never had to suffer through the wendys in my town.
Guest

Whoever votes wendys better than burger king has never had to suffer through the wendys in my town.