Back in July of this year (the video only recently surfaced), Super Discount Liquor store had their 78-foot section of shelf give way, leading to the destruction of 6,810 bottles of wine and champagne. Luckily, no one was injured in the incident at the Sheboygan, WI liquor store. There were no customers around, and the entire mess was cleaned up by day’s end without closing down.

Insurance covered the losses and the shelf has since been replaced. No harm, no foul. If anything, the quarter million views the YouTube video has garnered in just about two weeks should help the store’s foot traffic. Here’s a look:

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.