Coke Invests $3 Billion in Russia for 2014 Olympics
The Coca-Cola Company and its Russian bottling partner Coca-Cola Hellenic announced a new investment program of $3 Billion US Dollars over the next five years. This announcement was made as part of the official opening of of a new Coca-Cola plant in the Rostov region. The opening of the plant was also commemorated by a limited edition Coca-Cola can bearing the 2014 Sochi WInter Games logo. Worldwide, the company is investing close to $30 billion in various infrastructure and distribution projects.
Coca Cola’s beginnings with the Olympics started in 1928 when the company delivered 1,000 cases of soda to United States Athletes.
Geoffrey Kutnick leads content direction and business development for Foodbeast. He splits his time between the quaint neighborhoods of Orange County and the lively streets of Long Beach.
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