Many a social media prize campaign goes unnoticed, many times because they promise grandiose things and never really show anyone succeeding. As of late, companies have been relishing in the genuine hilarity and intrigue of actually documenting the process of gifting their award winners. In the case of Twitter user @TzeoDerek, his tweet “@CrunchIsCalling I think the Wheat Thins commercials are uber fake.” was promptly responded to…by the Wheat Thins team…in person…and a palette full of Wheat Thins.

This particular campaign has a hint of the same fumes the Domino’s campaign ran off of, but what do you guys think? Is this one better, worse, or equally effective?

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.