In years past, Chipotle had always offered up free burritos to any customers who entered the restaurant on Halloween dressed as a burrito (foil on the head usually did the trick). This year, the chain has announced that after 6 pm until close, coming dressed as a horrifying processed food product will get you a burrito, bowl, salad or an order of tacos for only $2. This deal is valid on Halloween, this Sunday, October 31st at any Chipotle restaurant in the US, Canada or UK.

Why the change? What’s up with the horrifying dress-up campaign? Apparently, proceeds of the campaign, up to $1,000,000 will benefit Jamie Oliver’s Food Revolution, a notable initiative for healthy eating. A long with the normal Boo-rito promotion, Chipotle is holding a costume contest, where the Grand Prize Winner will reeive $2,500, 5 runners up will receive $1,000 each and 20 Honorable Mention winners will receive a burrito party for 20 guests. The deadline to submit your photo is November the 8th, and for more specific information you can head over to the Chipotle campaign website.

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.