Kellogg’s feels that their Corn Flakes cereal is under attack from similarly packaged knockoffs and has stepped up their research and development game to thwart any future competitors and hopefully, significantly boost their branding. They are looking into using a focused beam of light (laser?) to burn their logo onto each individual flake to simulate a toasted look. Apparently, the taste will not be altered and their will be a few trial batches for mass production…we will have more on the future of Kellogg’s cereal as the news becomes available! (Thx PasteMagazine)