Absolut Vodka: "No Label" Edition

August 28, 2009 // 7:46 am // By: Elie Ayrouth

Banking on the branding of the bottle itself, Absolut Vodka has brought forth a “No Label” edition of their popular vodka. The company’s latest branding: “In An ABSOLUT World, There Are No Labels” is in full effect with this new product. Through this new initiative, the brand is challenging labels and prejudice to make the world more diverse, vibrant and respectful. A naked bottle, no label, tons of attitude. Available August 24th via the colette online store. (Thx Hypebeast)

Publisher // elie@foodbeast.com // Twitter: @eliepoo

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http://www.foodbeast.com taylorcorner

this is a sick concept, it’ll definitely push the envelope for others companies to make changes.
matt

its a cool looking bottle, but i think it might get ruined with the mandatory warning labels, bar codes and other necessary things on the bottle. maybe on the bottom? either way, it is pretty cool
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Bottle (40.13 €) Level by Absolut White A perfectly balanced vodka that is really something different due to its unique distillation process. Banking
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Great work,webmaster,nice design!,
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