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In a strange turn of events, Dunkin’ Donuts has let go of its entire creative team, created a new website for users to create their donuts, and hopes this will be an innovative way to stay afloat in a tough economy! OK, everything I just said is roughly bullarchy. What’s actually going down is, Dunkin’ Donuts is holding a contest that offers Americans the opportunity to use their imagination and “Create Dunkin’s Next Donut”. The grand prize winner will walk away with $12,000 and their new treat will be sold at participating Dunkin’ Donuts throughout the country. Starting today until April 7, head over to www.dunkindonuts.com/donut and build your donut from the ground up using their virtual bakery, utilizing dozens of flavors, toppings, fillings and shapes. A dozen finalists will be chosen by Dunkin’ Donuts judges, and those dozen will travel to Dunkin’ Donuts University in Massachusetts to bake-off their donuts, and then the public will be invited to vote for their favorite online beginning May 15. The winner will officially be announced on National Donut Day, June 5th. What you waiting for?! (That’s what she said)

Elie AyrouthTwitterFacebook

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.