February is:
A Good Time To Eat
The King's Lost Wallet!
I’ve always been interested in Burger King’s advertising campaigns. The King is one of the most revered and notable fast food mascots in the game, and with this new guerrilla-style advertising, Burger King has littered the streets of Chicago with upwards of 5,000 abandoned wallets. Each wallet contains actual cash, ranging from $1 bills, to $100 bills, a gift card to Burger King, a driver’s license featuring The King and a map to all the local area Burger King restaurants. There have been reports that this campaign is not limited to the Chicago area, we will keep our ear to the streets if we discover this popping up elsewhere (make sure to e-mail us if you find one!). (Thx SoGood)
Publisher // elie@foodbeast.com // Twitter: @eliepoo
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EDITORIAL
- Elie AyrouthPublisher
- Geoff KutnickContent Director
- Lucia PhanContributor
- Brian YamamotoContributor
- Peter PhamContributor
- Patrick KhensovanFast Food Contributor
- Kiera Wright-RuizProducts Contributor
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- Andrew MusclemilkCravings Contributor
- Becky McKayRecipe Contributor
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- Natalie PurcelRecipe Contributor
- Leslie PerrymanHealth Contributor
- Marc KharratFoodbeast.TV Producer
- Rudy ChaneyDirector of Product
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