This Year’s SXSW Has a Vending Machine That Makes 3D Printed Oreos

At this year’s SXSW, Oreo steps it up with 3D-printed cookies on deck. Yes, they’re edible. Yes, everyone not attending is seething with jealousy.

This “deliciously hyper-personalized and customized snacks based on real-time data collection” lets attendees choose from a dozen varieties. The clever marketing scheme features a “Trending Vending Machine” that will offer flavor and color combinations based on what’s popular on Twitter under the hashtag #eatthetweet. Meaning you’ll have a bona fide Oreo within two minutes.

“We’re connecting trending moments to the cookie itself,” said Bonin Bough, VP of global media at Mondelez.

Ah, technology. You’re getting more delicious each and every day.

Picthx AdWeek

More content

InnovationProducts
A Former SpaceX Engineer Quit Rockets To Make Plastic-Free Coffee Makers
A former SpaceX engineer just walked away from rockets to build… a coffee maker. Not because coffee needed to be “disrupted.” Because plastic did. JC…
,
Eating OutInnovation
Chipotle Will Test ‘Happy Hour’ Concept In Response To Sales Decline
In an interview with Yahoo! Finance, Chipotle CEO Scott Boatwright announced plans to launch “Happier Hour,” a new value-led strategy to attract more customers.  “We’re…
,
InnovationProducts
Yerba Madre Adds New Flavors To 2026 Lineup
Yerba Madre’s product lineup is about to receive a major update. The company has announced a series of new bottled, canned, and sparkling flavors, which…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox