How this Design Firm Transforms Our Favorite Food Brands is Absolutely Breathtaking

nut

Buying snacks is never easy. All that packaging in the aisles can quickly become overwhelming.  There are simply too many mascots, bright colors, and flashy packaging clamoring for your attention.  When you consider that the “average person sees up to 5,000 ads” a day, you can imagine how exhausting it all becomes.

All of this could by cited as inspiration for Astrepo, a creative agency that released a photo series taking packaging down to a calmer place.  Minimalist versions of Nutella, Nesquik, and Tabasco sauce are only a few of the featured pieces, which show the progression from recognizable logos to more streamlined conceptual pieces.  The stark simplicity of each transformation a commentary on the folly of branding ideals.

PicMonkey-Collage

tabasco

But what do you think? Do you prefer the minimalist versions, or the tried-and-true classics?

H/T First We Feast

More content

Eating Out
Some of The World’s Most Sought After Whiskey Is At This Vegas Bar For A Limited Time
If you’ve gotten lucky in Vegas and want to celebrate with a pour or if you’re a whisky nerd with deep pockets, the ARIA’s Lobby…
,
Eating OutProducts
McDonald’s Debuts A Half-Gallon Jug Of McRib Sauce To Celebrate The Sandwich’s Return
McDonald’s is giving fans the ultimate McRib experience by bottling its legendary sauce—for the first time ever—in half-gallon jugs. Dubbed A Whole Lotta McRib Sauce,…
,
Eating Out
Pop Rocks And Caviar: Inside LA’s Best New Hand Roll Joint, Norikaya
Chef Akira Back is a former pro snowboarder turned Michelin-starred chef, known for fusing Japanese, Korean, and global flavors into bold, unforgettable dishes. With restaurants…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox