The Transformation of Iconic Food Logos, from McDonald’s To M&M’s
A company’s logo can be a huge part of branding, a crucial part to a consumer’s first impression. Some of the most iconic are those of food brands, and the infographic below illustrates just how much transformation some logos have undergone throughout the years.
Most people are familiar with M&M’s simple, large brown font and Coca-Cola’s classic script lettering, both of which have stayed fairly similar since conception. However, if we rewind to 1893, for example, Pepsi’s logo is unrecognizable, simply reading “Brad’s Drink.” McDonald’s didn’t always have those famous golden arches, either — its very first logo read “McDonald’s Famous Barbeque,” with no color or graphics.
Learn about even more logo transformations below:
[click to enlarge]
Picthx Visual.ly
